At a company conference in Las Vegas recently I had the great pleasure of interviewing my own mentor Mike Dillard, self-made millionaire and author of the just-launched, highly anticipated marketing course, Black Belt Recruiting. (If you haven’t seen the interview yet you can watch it HERE. )
It was a brief conversation but a valuable one. In particular one point that Mike made really stuck with me. He talked about how you won’t need to build a team of hundreds of people if you will just learn how to recruit the right people.
(At this event, of the eight-or-so people being recognized as the company’s top producers, half were Mike’s people…which proved his point, one can safely say.)
Wow.
Have you ever thought about your business that way? “If I just make sure to recruit the right people, then a handful will be enough…” ?
Or are you laboring to build an organization of hundreds, maybe even thousands of distributors, in the hope that one day — hopefully sooner than later – all those Mickey Mouse checks will finally add up…?
I’ll be quick to raise my hand here: been there, done that… (Had I not found Mike, I would probably still be there, doing that.)
After picking up these pearls of wisdom from Mike, I have become more focused than ever before on sponsoring only the “right” people into my marketing business.
This objective now colors my choice of advertising methods (I use almost exclusively social media web 2.0, targeting primarily those who already have some experience with network marketing), the wording I use on my websites and in my auto responders (“if you are looking for a ‘lottery ticket’, keep looking…”), and who I choose to speak to on the phone (only those who have first taken the time to go through all the on-line resources I have provided them with).
And you know what the result is? I now find myself attracting the kind of people into my business that I actually want to work with! Positive people, serious entrepreneurs, self-starters, people who want to make a difference with their lives.
A completely different caliber of people…
I’m also finding that the individuals I come in contact with often have the same interests, values and goals as me — even when they happen to live on the other side of the world!
When I get them on the phone there’s nothing awkward about the conversation – we act like friends who already know each other. And in a way we do — we do know each other…we have already connected…we’re already on the same page.
Needless to say, my business has become a whole lot more fun as a result of changing my recruiting tactics. FUN as in no more pitching, no more convincing, no more baby-sitting, no more answering a million objections.
Just talking…connecting…relating…
With the right people.
I think the lesson to take away here is this: when prospecting you really do get what you ask for. So –
(Mike Dillard agrees with this, I know) — just as long as you raise the bar on yourself, you can and should raise the bar on your prospects!
Become the leader that attracts other leaders. That’s when you start seeing real results. That’s when building your business suddenly doesn’t feel like “work” anymore.
That’s when you finally start to enjoy the ride…
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Lena Bjorna is an actress-turned professional marketer who used the concept of “GPT” to go from MLM failure to profitable Internet business owner in a matter of months. To learn how GPT can work for you too, go to: MyInsiderReport.com
