- What do Ellie Drake, Jim Rohn and Anthony Robbins have in common (besides being filthy rich)?
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Okay…
First, a warning. If you’re expecting me to reveal to you some ‘power phrase’ here that is going to magically close the sale for you, you will be disappointed.
See, I actually intend to dig a little deeper than that.
Now of course there are ways that you can influence, even manipulate, your prospect into purchasing your product or joining your opportunity, however, in my book that is short-sighted and immature.
And that is not how the pros do it.
That is not how the successful network marketers close the sale.
Which is why this is not a strategy I want to discuss in this post…
If you’ve ever been to an industry event and attended a lecture given by a multiple six- or seven figure earner — be it Ellie Drake, Jim Rohn, Mark Victor Hansen, Jeffery Combs, Susan Sly, Anthony Robbins, or anyone else — you’ll notice that they all follow the same strategy:
They pack their speeches with content as they freely share their hard-earned knowledge, leaving you mind-blown and hungry for more.
Ellie Drake doesn’t enter the stage and immediately start pitching her CD-series or her book…
Jim Rohn doesn’t take the microphone and right away start promoting his conference series…
Jeffery Combs doesn’t get up there and begin pitching his $1000 weekend workshop as soon as he is introduced.
Nope.
See, these people know something very important — which is why they are so successful.
They know that VALUE comes first.
They know that if they want to sell a book or a coaching session, they first have to make their prospective customer see that the product is not only worth its price, but worth its price many, many times over.
They don’t do this by talking about the product but by sharing their tremendous wealth of success-creating knowledge with you so that you’ll want more of it — more of the same.
And then, what do they do? Well, at the very end of their talk they quickly and matter-of-factly introduce their product. No hype or hard-sell.
It is not needed.
Also, they don’t just offer you the products at regular retail price — no, they offer you such an incredible discount that their proposal becomes irresistible.
They OVER-deliver.
They always, always over-deliver…
You think they get a lot of orders afterwards from the conference attendees? I think so…
And so, of course, they still make a nice profit. They walk away happy…you walk away (with your CD set) happy.
That’s how the pros close the sale.
The successful network marketers also know something else — they know this is the way to obtain life-time customers…which means referrals (lots of them)…which means even more life-time customers. And life-time customers, of course, mean tremendous customer value.
If you want to be successful and make a lot of money in this industry, learn from the people that already are where you would like to be.
Stop trying to prove to people why they should join your opportunity. Stop conjuring up “magical” words you hope will close the sale for you.
The pros never do that. That’s amateur hour.
If that’s how you are “marketing” your business, you’ve got it all backwards.
Learn from the successful people:
VALUE FIRST. Lots and lots of it.
Then the sale will close itself…
Promise.
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Lena Bjorna is an actress-turned professional marketer who used the concept of “GPT” to go from MLM failure to profitable Internet business owner in a matter of months. To learn how GPT can work for you too, go to: MyInsiderReport.com
