I always try to fill my emails with good, useful information. In fact I make it a point — whether it be in my auto responders, blogs, forum posts or wherever — to ty to give my readers something that stimulates their thinking and encourages action on their part.
Something of value.
Therefore it always amazed me whenever someone replies to one of my emails by pitching me their opportunity, trying to get me to jump ships.
Now mind you, these are individuals who have visited my websites and opted in to my list, so they know (or maybe I should say “should know”?) that I am:
1) Very happy with my company, its products and its marketing system,
2) That I’m successful at what I do,
3) That I like pitching about as much as I like lice in my hair.
Still, they try to get me to leave my company and join theirs by replying to my email with nothing more than a hurried pitch and a link to their website.
If there ever was a turn-off, this one is it….
You see, right away I know two very specific things about a person who approaches me this way:
1) They are not successful (yet) in their business, because if they were, they wouldn’t need to try to cross-recruit me this way. They would instead have interested people coming to them, credit card in hand, ready to sign the dotted line.
2) They are primarily interested in recruiting me to build their business, and don’t care a whole lot about me and what I need – or they would have taken the time to build a relationship with me first to find out how they could best help me, and wouldn’t just shove their opportunity at me like this.
Even if I were looking to switch companies, why would I want to sign up with someone like this? They’re not offering me any value.
Value as in, “Here’s how this is going to benefit YOU…”
It’s always a good idea to try to put yourself in the other person’s shoes and ask yourself how you would feel if you were being approached in that manner. In fact marketing done RIGHT is all about “getting into the mind” of your prospects.
First you need to find out who, specifically, it is that you want to attract into your business. Next, you need to find out what, specifically, they want…that is what their ‘problem’ is, and how you can solve it for them.
Then offer them the solution.
It’s as simple as that.
No silly gimmicks. No arm-twisting. No my-compay-is better-than-yours type of garbage.
You just give them what they want.
That’s it.
Simple. Fun. Painless…
And ridiculously lucrative.
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Lena Bjorna is an actress-turned professional marketer who used the concept of “GPT” to go from MLM failure to profitable Internet business owner in a matter of months. To learn how GPT can work for you too, go to: MyInsiderReport.com
